According to Google Trends data, Zulily has more daily active visitors than both Fab and Gilt. Why have you probably never heard of it? It’s an online flash sale site for moms, babies and kids and the tech press typically doesn’t cover that demographic. It’s hitting its stride and growing faster than all other flash sale sites (Fab has been doing particularly well also).
Beyond Zulily’s growth, I found it pretty interesting that some more well-known flash sale sites like Gilt, Jetsetter and Ruelala have seen litte growth over the last year.
Whereas sites like Zulily and Fab have found their niche (the mommy & design-focused crowd in these cases), the same can’t be said for all flash sale sites. Is it the lack of a niche audience to market to or are users churning out of the flash sales sites faster than expected?