Cristina Cordova

Month

June 2012

7 posts

Why I'm Thankful to be a Woman in Today's World: My Mother's Story

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When I was growing up, I asked my mother why she dropped out of high school at 16. She told me that when she was in 4th grade, she was accused by her teacher of submitting work that her “older brother or sister” had done. She was the oldest child in her family and did the work herself.

In high school, my mother had straight A’s and made the cut for her school’s honor society. Yet, because she didn’t attend study hall (she clearly didn’t have trouble studying), the teacher in charge refused to let her in.

In her words, “the classes were boring, the teachers were boring” and she wasn’t learning anything. She dropped out at 16 and the dean of her local community college allowed her to take classes even though she couldn’t take the GED Test until she was 17. She worked part-time, but had to drop out when her bike was stolen and she couldn’t commute to both work and school. She said, “What did I need a degree for? All the women I knew were secretaries and you didn’t need a degree for that.”

I didn’t think much about it again until I was a senior in high school. My longtime debate coach told me that the history teacher who just started teaching at my school brought him a paper I wrote and said “I don’t think Cristina wrote this. She must have plagiarized it.” My coach told the history teacher to run my paper through Turnitin. She did and found that the work was my own. I never knew this until I was about to graduate and my debate coach told me what happened.

The same thing happened to my mother (much earlier and repeatedly). Thankfully, 25 years later, it was happening to me and I had absolutely no idea. It’s been shown time and time again that girls are thought of as less capable than boys in the classroom. When I think about why there aren’t more examples of women in the highest positions of any industry, I think about how hard it must have been for them and how lucky I am to be a woman in today’s world. 

Jun 29, 20126 notes
WakeMate Co-Founder Departs, Steals Technology From Company & Spams its Users

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Today, WakeMate users received an email from Greg Nemeth, named Co-Founder and President of PerfectThird, Inc., the company that makes WakeMate. He told them about a new company he was starting to take “the WakeMate sensor technology the next level with MiLife+” (page now taken down, but video still up) and encouraged people to donate to the new venture. Arun Gupta, another co-founder of WakeMate, posted an update on the WakeMate blog stating that this email was “completely unauthorized” and “not affiliate with” WakeMate in any way. As the blog post is currently down, here it is:

WakeMate Update

Hello everyone.

MiLife+

Many of you received an email this morning concerninga new product called MiLife+.

Today is the first time I have heard of this product and I am shocked at the way it was promoted to WakeMate customers. We are not affliated with this product in any way. It was completely unauthorized and I am scrambling to get to the bottom of it. I sincerely apologize that you received those unsolicited messages.

What’s Next?

I poured my heart and soul into this company and though we stumbled along the way I believe that weprovided something of value to our customers. However, as many of you have guessed, we have exhausted our capital and will no longer be making any more WakeMates.

Currently our plan is to keep the service going whilewe work on open sourcing the technology. Hopefully this will ensure that you can continue to enjoy theproduct and its benefits even after the company nolonger exists.

As always if you have any concerns please email meand I will do my best to resolve them:arun[at]wakemate[dot]com.

all the best,

Arun Gupta co-founder of WakeMate

It seems Nemeth took the WakeMate technology and began working on another competitive product, emailed WakeMate’s userbase and responded to its users on Twitter — all without permission. Nemeth recently took down the fundraising page. 

I suppose this is a good lesson to all: choose your co-founders wisely.

Jun 28, 2012
Dear Cristina, I was doing research on how to contact individuals at major corporations and I saw your posting. You stated that you use "rapportive", and gave a link that explains how to use it. When clicking the link the archive on your website was not found. Can you please repost it? thank you for your help. Sincerely, Shane

Sorry about that - I migrated my blog over to Tumblr and it caused some issues. Here’s the link to the post: http://cristinajcordova.com/post/23529974485/using-rapportive-finding-the-email-address-of-anyone

Jun 26, 2012
Facebook Removes the Email Address You Set to Your Profile in the Name of "User Control"

Today, as Matthew Keys notes below, Facebook hid all email addresses you have added your profile and replaced them with a single Facebook email address. When asked why they would do this, Facebook said that they were giving the user more “control”, allowing them to decide what email addresses they want to show or hide on their timelines. 

Yet, they ignore the fact that users have purposefully added several email addresses to their profiles. Hiding all email addresses except the one the user has no control over (for example my email address is 221530@facebook.com), is not a step in the direction of more user control or privacy. 

Funnily enough, when I visited my Facebook and added my google email address back to my profile, I saw this nifty ad from moo.com. All in the name of privacy and user control, eh?

producermatthew:

“As we announced back in April, we’ve been updating addresses on Facebook to make them consistent across our site. In addition to everyone receiving an address, we’re also rolling out a new setting that gives people the choice to decide which addresses they want to show on their timelines. Ever since the launch of timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and today we’re extending that to other information they post, starting with the Facebook address.”

—

A Facebook spokesperson, in an email sent to me today regarding several press reports on Facebook’s decision to switch the default email account on a person’s Facebook timeline with a Facebook-provided email address, as outlined by LifeHacker.

Jun 25, 201240 notes
Why Employees Leave Big Companies

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I had dinner with a couple friends this week who work for large technology companies in Silicon Valley. Both said they really like their day-to-day jobs, but absolutely hate the internal politics they endure. They said they spent anywhere from 25-30% of their time dealing with internal politics instead of doing their jobs. To succeed, their managers suggested they do things like:

“Get all your internal stakeholders together” - This resulted in the employee calling for large meetings with everyone on the team, even the team members that didn’t really need to be there. 

“Send out weekly update emails” - This resulted in the employee sending long weekly emails to the entire management, sales and engineering teams so that they all knew he was doing his job. He admitted that the length of the email was more important than the content. He thought it was unlikely that anyone would ever read these emails.

“Be data driven” - This resulted in the employee spending hours looking at data (and getting engineering to pull even more data) to report to management, even though he knew this qualitatively from countless customers, clients and partners.

“Get management sign-off” - When an employee wanted to take the lead on a new project she came up with, she was told to get the approval of many other managers, directors and executives first. After working through scheduling, meetings and follow-ups, she gave up and went back to her day-to-day job.

Both of these employees are considering new jobs at smaller companies or startups. As companies scale, employees can shift from a “geting stuff done” culture to one of “talking about getting stuff done” and lose some of their best team members. What can be done to fix it? Or are all big companies doomed to become places where only 70% of employees’ time is spent getting stuff done?

Jun 22, 20124 notes
The Great Startup Migration to San Francisco

On Monday, Pulse will have its first day at our brand new office in San Francisco - our fifth office. We started in Palo Alto coffee shops - where I was “interviewed” for about 30 minutes and then officially started working later that night.

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We then graduated to a co-working space. It held us until we were a 5 person team.

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We then made it to our own office in the fall of 2010.

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Soon after, we grew out of that space and up to a larger office in downtown Palo Alto.

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About six months ago, we hit 20 people and knew we wouldn’t have enough space for interns during the summer. So we began the search for our fifth office space…

If you take one look at office space in downtown Palo Alto, you’ll notice that there is a serious crunch. According to 42Floors, which combines commercial real estate listings from brokerages, landlords and Craigslist, there is currently not a single office space available in downtown Palo Alto over 1000 square feet. 

If you do the same search for San Francisco, you’ll have many more options.

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When I was taking a look at office space in April of 2010, I was seeing about $33 per sqft/year in downtown Palo Alto. Today, I’m seeing about $54 per sqft/year. Contrast that with prices for San Francisco office space within a mile of the Caltrain station and you’ll find you can get space for about the same price you could get in Palo Alto two years ago. Not only are there very few spaces in Palo Alto within walking distance of public transportation, but the spaces that are available are small and expensive. 

Why is this happening? It’s no secret that more startups are getting funded and can afford office space, which makes for a crowded commercial real estate market. It certainly doesn’t help that Palantir Technologies controls a significant share of the market for larger space with offices at 151 University, 156 University, 101 Forest and 100 Hamilton (and those are just the ones I know of). The larger problem remains that while startups have been growing faster than ever, the Palo Alto real estate market hasn’t kept up. Buildings that could add a second, third or fourth floor have remained unchanged. There are several store-front spaces that have been sitting empty for years, but they’re zoned for retail space and startups can’t legally take them over.

So while some may think that “all the startups are moving to San Francisco because it’s cooler/hipper/younger”, it’s just not true. Making the move to San Francisco is not a matter of preference for a more lively scene or exposure to more technical or design talent. It’s a matter of necessity - there is simply no more room left to grow in Palo Alto. 

Jun 10, 20125 notes
Path 2.0 Resulted in 4X User Growth

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I decided to quickly chart some data about user growth that Path has pushed out recently:

November 10, 2010: Launch of Path 1.0

June 1, 2011: Path hits 500,000 users

October 20, 2011: Path hits 1M users

November 29, 2011: Launch of Path 2.0

February 3, 2012: Path hits 2M users

June 1, 2012: Path (almost) hits 3M users

Path went from zero to 1M users in 247 days, showing that they received about 4048 downloads per day during that period. Path went from 1M to 3M users in 119 days, showing that they now grow by about 16,806 downloads per day. Path 2.0 seemingly resulted in a good 4X increase in user growth. 

Jun 1, 2012
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